Wheel Restore:
- TRECO's expertise is a powerful catalyst for our continued global growth.
Wheel Restore has established itself as an innovative player in the global market with its groundbreaking CO₂-reducing wheel refurbishment systems.
With rising demand and production capacity reaching its limit at their facilities in Støvring, Wheel Restore faced a critical strategic decision.
The choice was between investing in an expansion of the company's existing factory, relocating and investing in a new facility, or finding an external production partner to handle manufacturing.
To free up time and focus on developing their core business, Henrik Bro chose to enter into a partnership agreement with TRECO to handle the production of their seven wheel refurbishment system units.
Henrik Bro
Founder and CEO at Wheel Restore
- The partnership with TRECO is a key strategic move for Wheel Restore. It allows us to free up resources and focus on what we do best: developing innovative solutions and strengthening our global market position.
Henrik Bro describes the challenge:
Our solutions are rooted in Danish design and quality craftsmanship. We offer our customers an alternative to buying new, and it is essential that our solutions meet the same high standards as the rest of the automotive industry. This is why we must constantly stay ahead of the curve, which is where both our expertise and our focus lie.
For this reason, Wheel Restore decided to seek out a production partner capable of managing the entire value chain – from sourcing components to manufacturing the steel enclosures, installing our groundbreaking technology, testing the machines, and handling logistics.
Customers have truly embraced this more sustainable alternative, and the automotive industry is evolving rapidly. It was therefore crucial that we avoid allocating significant resources to expanding or relocating our production. Instead, we wanted to find a partner who could take over the production chain without requiring a heavy resource investment on our part.
The solution:
partnership paves way for global growth
The modern Wheel Restore Diamond Cut wheel repair machine restores every rim in just 15 minutes. The automatic laser probing ensures a uniform cut in every repair, and the compact machine is easy for workshops to transport using a pallet jack or in a van.
- With production in the hands of TRECO, we have the freedom to focus on what creates the most value for us: further developing the technology behind our solutions and maintaining our market position as the leading supplier of wheel repair in a growing global market.
Today, TRECO is responsible for the production of Wheel Restore's seven advanced solutions – machines that require specially trained employees with a deep understanding and technical know-how of Wheel Restore's high-tech solutions.
Value creation:
catalyst for growth
The partnership with TRECO has been a pivotal strategic decision for Wheel Restore.
- We now have great flexibility, and we no longer hit a capacity ceiling; instead, we can easily scale production to meet rising demand. TRECO's manufacturing expertise is a powerful catalyst for our continued global growth.
Facts:
this is what TRECO delivers
- Complete production solution and management of the value chain: TRECO manufactures and assembles Wheel Restores plants.
- Scalability and flexibility: Production is easily adapted to growing demand from global markets.
- Quality control: TRECO ensures quality at every stage from component handling to final testing and preparation of finished machines.
Henrik Bro
Founder and CEO at Wheel Restore
- We have great flexibility, and with TRECO as our production partner, we no longer hit a capacity limit. Now we can scale production without further ado to meet the growing demand.
Your production chain does not have to be complex
Fill out the form below and our Sales Director Thomas Vejborg will contact you to talk about the opportunities with outsourcing.