Wheel Restore
Wheel Restore has established itself as an innovative player in the global market with their pioneering CO₂-reducing rim renovation systems. However, with increasing demand and a production capacity reaching the maximum of their facilities in Støvring, 2024 became a year in which an important strategic decision had to be made.
Procurement
Production
Montage
FAT
Packing
Storage
Partnership paves the way for Wheel Restore's continued impressive global growth.
Henrik Bro, founder and CEO, chose to act resolutely. Instead of investing in new buildings and expansions, he chose to focus on the company's core competencies: development,
Henrik Bro
Founder and Director of Wheel Restore
The partnership with TRECO is a crucial strategic decision for Wheel Restore, it frees up our resources to focus on what we do best - developing innovative solutions and expanding our global market position. We are confident that TRECO's manufacturing expertise will be a strong catalyst for our continued growth journey.
A partnership with a look to the future
TRECO assumed responsibility for the production of Wheel Restore's seven advanced plants — facilities that demand high precision, technical expertise, and a flexible approach to scalability. This decision marked the beginning of a new chapter for both companies.
What does the collaboration include?
Complete production solution: TRECO produces and assembles Wheel Restore's plants with a focus on quality and efficiency.
Scalability and flexibility: Production is easily adapted to growing demand from global markets.
High quality — every time: TRECO ensures quality at every stage — from component handling to final testing and preparation.
Focus on growth and development
With production in the hands of TRECO, Wheel Restore has been given the freedom to focus where they create the greatest value: on further developing their technology and building their market position in a growing global market.
The result?
Innovative products. Solid production.
With Wheel Restore's technological lead and TRECO's reliable manufacturing capabilities, the foundation is laid for continued global growth.
The future of sustainable rim renovation looks bright -- and it starts here.
Do you want to hear how a strategic manufacturing partnership can create scalability and unlock growth potential in your business?
Fill out our contact form below or contact our sales director.
Would you like to learn more about how we can handle your production needs?
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