Junea:
- TRECO has invested in making our collaboration possible
With a QR code and an app, you can easily help yourself to delicious snacks and cold drinks from Junea’s self-service vending machines. The solution is designed for locations with 20-80 users, and even while waiting for their first shipment from China, Junea experienced significant interest in their compact machine. The Dutch tech startup’s ambitions grew quickly.
Significant market potential and a steadily increasing number of orders made the situation clear for CEO Tomas de Goeij: Junea needed to optimize their business with a production partner that could both contribute to the development of new products and manage the entire value chain in a scalable setup. At the same time, the uncertain geopolitical situation and lead times of up to 6 months from China meant that Junea wanted to find a production partner closer to home.
Tomas de Goeij therefore turned his attention to Europe – specifically Aalestrup in Northern Jutland. Because at TRECO, Junea found a production partner that could meet all their requirements.

Tomas de Goeij
CEO at Junea
- The unit price is essentially the same as in China when we calculate over product lifetime. We save a lot of money on production optimisation and warranty claim handling.
Tomas de Goeij describes the challenge:
- We are a small organization, and our core activities are the development of new solutions and the expansion of our sales channels. Consequently, we are 100% dependent on a partnership with a professional production partner capable of managing the entire value chain for us. At the same time, we wanted to integrate the development phase into this partnership to optimize our business.
Junea was therefore looking for a partner with strong expertise in design engineering who could also handle the entire value chain: from sourcing and sheet metal processing to assembly and shipping to customers across Europe – with documented quality assurance that meets high European standards.
There was also another requirement: Junea needed to move production from China, and they needed help with that transition. Despite the many advantages of European production, it was crucial to be able to match Chinese production prices.
- Our checklist was long. And because our business was growing rapidly, the new partner needed to be able to scale production up to 100 machines per month.

Tomas de Goeij
CEO at Junea
- Working with TRECO ensures both high quality and delivery reliability. They understand our needs and support our rapid growth.

The solution:
from China to Denmark – a pivotal decision
Junea's vending machines are installed in gyms, offices, and hotel lobbies, and the company is continuously expanding with new partnerships and products. A built-in IoT solution automatically orders new supplies when minimum stock levels are reached, and the machine's inventory is easily updated via the app.
- I am thrilled. After two years of close collaboration with TRECO, we have finally succeeded in moving production from China to Europe. I participated in the startup of the production line in Denmark myself, and we have just received the first machines – they look fantastic.
Today, Junea operates in the Netherlands and Belgium. Over the coming years, the company plans to expand into Germany, France, and Switzerland.
- Having TRECO involved in both the design phase and the development of a prototype has provided a significant boost in quality. It is very satisfying to see that all machines are now completely identical.
Tomas de Goeij
CEO at Junea
- The geopolitical situation, quality, and delivery times were the most decisive factors in our decision to production to Europe.
The value creation:
high quality, great flexibility, and scalability
For Junea's CEO, it is an important milestone to now be able to say that the products are designed and manufactured in Europe.
Tomas de Goeij summarises the value of the partnership:
- With TRECO’s help, we have automated large parts of our production chain. This has resulted in significant savings on both labor costs and warranty claims, and we have largely maintained our cost levels.
Junea’s dedicated production line is in full swing, and Junea is already ahead of their forecast. This success underscores the importance of a close and valuable partnership.
- I have full confidence that in TRECO, we have the right partner to scale our business and achieve our ambitious goals.
Facts:
this is what TRECO delivers
- Assistance with relocating production and logistics from China to Denmark.
- From idea to production: technical sparring, product maturation, prototypes, and preparation for series production with a focus on optimising design and construction for stable, consistent, high-quality production.
- The value chain: Sourcing and coordinating components as an integrated part of the production flow, and ensuring progress from component procurement to the finished unit.
- Fabrication and assembly: manufacturing robust, elegant metal enclosures that complement modern architecture and are designed for high-traffic environments, and assembling hardware and technical components.
- Production: optimisation and automation of the entire production flow for consistent quality, fewer manual processes, and a cost-effective path from order to delivery.
- Flexible model: from small batches to large-scale series production with a production partner as an extended part of the organisation – without headcount and tying up resources for administration and operations.




Tomas de Goeij
CEO at Junea
- We have gone from a Chinese production of highly fluctuating quality and many manual processes to a streamlined production chain with automated processes and fixed unit prices.

